EMAIL SERIES
HOW TO WRITE & DELIVER YOUR FIRST EMAIL DRIP CAMPAIGN TO ECHOREACH TRAFFIC
Congrats on putting to work one of the most powerful retargeting tools available. 347 Billion emails are sent daily and you now have the ability to narrow down your outgoing email reach to only interested people who have already visited your site.
It’s important to understand that the emails we’re providing through EchoReach are “Warm” emails — meaning they have visited your site and are familiar with your brand and offering. However, they fall between HOT emails (customers) and COLD emails (No previous contact). Because of this, it’s important to communicate to them differently with the goal of developing trust on day one of this new relationship.
We’ve put together a sample 8 touch, 21 Day drip sequence we have seen work over and over with multiple clients when communicating with WARM emails.
Quick Tips to Stay in the Inbox VS Spam Folder
Only send Email during "normal business hours" 7am to 7pm Monday thru Thursday. 7am to 3pm Friday, 9am to 1pm Saturday, No emails on Sunday.
Don't use info@ hello@ sales@ etc for your outgoing emails... use names...john@ sally@ etc.
Spread out your sending throughout the day. Ex. 2 emails every 1-2 minutes VS sending all emails at time.
Now, as for the actual content when creating your email series when onboarding WARM visitors from your website.
Email 1 & 2 | Day 1 & 3
Objective: #1 objective is to be delivered to their inbox versus spam folder and have them open the email. Then start creating FOMO!
Subject Line is KEY here so they open the email!
No images (Email 1)
No Links (Email 1)
No overuse of Bold and Capitalized fonts
Don’t sell your product or service… build trust and credibility instead
Use testimonials, client stories, etc. Let others talk about your business and their experience.
Add Value-
Compare your company to your competitors so they dont have to
Top 10 things to look out for when shopping for XYZ…
5 Things Not to do when buying XYZ…
Email 3 | Day 6
Objective: Plant the seed and start asking for the next click.
Show and highlight the results…
Tease with your best copy the end results and benefits of using your products/services. Give a 1-2, highlights of stories about past clients and then provide a link to “View More”. Don’t ask for or mention the sale in the email.
The “View More” will take them to a dedicated landing page heavy on testimonials (videos, Google reviews etc.) with links/offers to purchase or sign up throughout the page. Simply put, it's a page of as many great testimonials as you have to create FOMO and provide a convenient link on the page for them.
Email 4 | Day 7
Objective: SELL!
This is a very minimal email with the only objective to deliver your best offer and asking them to click and purchase/sign-up.
Short, sweet, and to the point.
Email 5, 6, & 7 | Day 10, 14, & 18
Objective: Address the FAQs and common objections that have prevented people from using your product or services up to this point. “Why are they saying NO to themselves in their heads right now when they see your emails?”
In each email address 1-3 objections while providing links to click back and purchase/sign up.
Email 8 | Day 21
Objective: SELL!
This is a very minimal email with the only objective to deliver your best offer and asking them to click and purchase/sign-up.
Short, sweet, and to the point.
**After Email 8, put them into a 1x mth long term drip campaign. Monthly update, newsletter, new offers etc.
Still have questions? No problemo.
Email Sherika@EchoReach.io now.